Tuesday, August 18, 2026
Latest Updates

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Chiang Mai Prototype positioned as TAT’s northern model for sustainable tourism

Chiang Mai Prototype positioned as TAT’s northern model for sustainable tourism

TAT is positioning the Chiang Mai Prototype as its northern model for sustainable tourism, with completed stakeholder engagement, operator upskilling, sustainable journey development, and certification...
Group photo of participants at the Amazing Thailand Roadshow to Glasgow on 19 May 2026.

Amazing Thailand Roadshow to UK 2026 drives trade push across three UK cities

TAT’s Amazing Thailand Roadshow to UK 2026 connected 19 Thai sellers with 218 UK travel trade partners across Glasgow, Manchester, and London. The three-city programme...
SIRIVANNAVARI marks Paris milestone at La Mode en Majesté

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya opens historic La Mode en Majesté exhibition in Paris

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya opened La Mode en Majesté in Paris, a world-class exhibition presenting royal Thai dress, textile heritage, craftsmanship, and...
TAT’s Tabletop Sale builds momentum for LOT Polish Airlines’ new Warsaw-Bangkok flight

TAT’s Tabletop Sale builds momentum for LOT Polish Airlines’ new Warsaw-Bangkok flight

TAT concluded a Bangkok familiarisation trip and Tabletop Sale with LOT Polish Airlines, connecting Thai suppliers with leading Polish travel partners ahead of the new...
Thailand steps up national drive to improve tourism safety and quality standards

Thailand steps up national drive to improve tourism safety and quality standards

Thailand is stepping up coordinated national action to improve tourism safety, protect travellers, and strengthen fair competition across the tourism sector. Through Trusted Thailand, TAT...
TAT joins national admiration for Princess Sirivannavari following French Legion of Honour distinction

TAT joins national admiration for Princess Sirivannavari following French Legion of Honour distinction

TAT joins national admiration as Her Royal Highness Princess Sirivannavari Nariratana Rajakanya receives France’s Grand Officier of the Légion d’honneur, recognising her contribution to culture,...
Group photo of Thai tourism suppliers and Latin American travel partners at the Amazing Thailand Latin America Roadshow 2026.

TAT strengthens Thailand’s long-haul market push with Latin America Roadshow 2026

TAT strengthened Thailand’s long-haul tourism push through the Amazing Thailand Latin America Roadshow 2026 in São Paulo, Bogotá, and Mexico City. The event connected 11...
TAT and Warner Music Japan bring Thailand’s Mai Pen Rai spirit to life in Mahiiya by Yuki Chiba

TAT and Warner Music Japan bring Thailand’s Mai Pen Rai spirit to life in Mahiiya by Yuki Chiba

TAT and Warner Music Japan spotlight Thailand through Yuki Chiba’s “Mahiiya” music video, showcasing Bangkok communities, cultural landmarks, and the Mai Pen Rai spirit. Building...
Royal guest at La Mode en Majesté exhibition celebrating Thai dress heritage in Paris

La Mode en Majesté celebrates the splendour of Royal Thai apparel in Paris

La Mode en Majesté Royal Thai Dress from Tradition to Modernity showcases nearly 200 royal dresses, textiles, accessories, and photographs at Musée des Arts Décoratifs...
Amazing Thai Night in Cannes 2026 showcases Thailand as global film destination

Amazing Thai Night in Cannes 2026 showcases Thailand as global film destination

TAT hosted Amazing Thai Night in Cannes 2026 to promote Thailand as a global film and healing destination. The event connected international film professionals with...