Wednesday, November 11, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Minister of Tourism and Sports, TAT executives and private-sector partners mark the launch of Thailand’s 2027 tourism direction at Rajadamnern Stadium

TAT defines The Year of Transformation as Thailand’s 2027 tourism direction

TAT’s 2027 tourism direction, The Year of Transformation, is built around four strategic moves to drive higher-value, more balanced growth. The strategy targets at least...
TAT adopts micro-regional strategy to capture China’s high-value travel segments

TAT adopts micro-regional strategy to capture China’s high-value travel segments

TAT is applying a micro-regional strategy across China, tailoring tourism promotion to high-value segments in eastern, western and northern markets. Wellness, sport, family travel and...
Thailand Surf Therapy under Healing Is the New Luxury

TAT showcases Thailand Surf Therapy to global audiences under Healing Is the New Luxury

TAT brought international media, KOLs and creators to Phuket and Phang-nga through the Amazing Thailand Surf & Wellness Journey and Amazing Thailand x Insta360 collaboration....
Tomorrowland Belgium gives festivalgoers a first taste of Thailand ahead of Tomorrowland Thailand

Tomorrowland Belgium gives festivalgoers a first taste of Thailand ahead of Tomorrowland Thailand

Tomorrowland Belgium offered festivalgoers a vibrant first taste of Thailand through TAT’s Amazing Thailand Sanctuary. Featuring regional performances, cuisine, wellness rituals and immersive storytelling, the...
TAT highlights Thailand-China cultural ties at Weibo Gala 2026

TAT highlights Thailand-China cultural ties at Weibo Gala 2026

TAT highlighted Thailand-China cultural ties at Weibo Gala 2026 in Bangkok, where Thailand received the Weibo Thailand Best Travel Destination Country award. The gala combined...
TAT welcomes TransNusa Airlines inaugural Jakarta–Bangkok service

TAT welcomes TransNusa Airlines inaugural Jakarta–Bangkok service

TAT welcomed TransNusa Airlines’ inaugural Jakarta–Bangkok flight at Suvarnabhumi Airport, launching a new twice-daily service between the two capitals. Operating 14 weekly flights, the route...
Thai Prime Minister Anutin Charnvirakul witnesses the TAT and Traveloka MOU ceremony in Jakarta.

TAT signs strategic partnerships with TransNusa Airlines and Traveloka

TAT has signed strategic MOUs with TransNusa Airlines and Traveloka to strengthen Thailand–Indonesia tourism cooperation. The partnerships will expand air connectivity, enhance digital promotion, support...
Running Man Thailand performer does a handstand overlooking Phang Nga Bay in the iQIYI Original series poster.

TAT spotlights Running Man Thailand’s record-breaking debut

TAT celebrates the record-breaking debut of Running Man Thailand, an iQIYI Original that generated 6.85 billion impressions and more than 390 million online views. Through...
International media and travel partners at the Signature Thailand welcome reception in Ubon Ratchathani.

TAT brings Ubon Ratchathani Candle Procession to global audiences

TAT is presenting the 125th Ubon Ratchathani Candle Procession to global audiences through a Signature Thailand fam trip and the From Experience to Inspiration welcome...
Visitors gather at Wat Phra Mahathat Woramahawihan in Nakhon Si Thammarat during an evening Buddhist ceremony.

TAT celebrates Wat Phra Mahathat UNESCO World Heritage inscription with year-round campaign

TAT celebrates Wat Phra Mahathat Woramahawihan’s UNESCO World Heritage inscription with a year-round campaign highlighting Nakhon Si Thammarat’s living Buddhist heritage. The programme invites visitors...