Bangkok, 20 September 2019 – The Tourism Authority of Thailand (TAT) has added another PATA Gold Award 2019 to its list of accolades. This time in the category of Marketing Media -Travel Poster, for its ‘Khon, an Aesthetic Art of Drama’ poster.
The Awards presentation took place on 19 September, 2019, at the Congress Centre, Nur-Sutan in Astana, Kazakhstan. Mr. Vinid Rangpueng (in photo, centre), Executive Director, TAT’s Marketing Services Department, accepted the award from Dr. Mario Hardy (right), PATA CEO, and Ms. Maria Helena de Senna Fernandes (left), Macao Government Tourism Office Director.
TAT Governor Mr. Yuthasak Supasorn said this latest PATA Gold Award was another important achievement for TAT’s marketing communications team.
“The purpose of the poster was to promote and celebrate ‘Khon’, Thailand’s masked dance drama, and I think this year’s submission, ‘Khon, an Aesthetic Art of Drama’ truly represents the values of TAT in highlighting authentic Thai culture. It shows we are committed to offering a more vibrant travel experience that is rich in the cultural heritage of Thailand,” he added.
Thailand’s Ministry of Culture’s Department of Cultural Promotion has lined up a list of activities in 2019 to celebrate ‘Khon’, Thailand’s masked dance drama, which has been inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, a decision reached at the 13th Session of the Intergovernmental Committee for the Safeguarding of Intangible Cultural Heritage in Mauritius on 29 November, 2018.
‘Khon’ masked dance drama is Thailand’s first Intangible Cultural Heritage element to be proposed for listing to UNESCO after Thailand joined the Convention for the Safeguarding of the Intangible Cultural Heritage of UNESCO in September 2016.
The PATA Gold Awards are given to tourism industry organisations and individuals making an outstanding contribution towards the successful promotion of the travel industry throughout the Asia-Pacific region. This year’s Awards attracted 197 entries from 78 organisations and individuals worldwide. The winners were selected by an independent judging committee.
Group photo of the winners of the PATA Gold Awards 2019.