TTM+ 2026 delivers strong business and measurable sustainability outcomes
TAT has announced the success of TTM+ 2026 in Pattaya, highlighting more than 15,000 business appointments, projected tourism revenue of 5.08 billion Baht, and measurable sustainability outcomes. The event sorted 931.75 kilogrammes of waste, reduced greenhouse gas emissions, supported local communities, and advanced Thailand’s green event standards.
Healing is the New Luxury: How Thailand’s green season is redefining what it means to truly escape
Thailand’s green season is redefining luxury through wellness, nature, and slow travel. From misty northern farm stays and herbal healing traditions to Ko Samui retreats and Isaan community homestays, travellers can reconnect with the land, culture, and themselves through restorative experiences rooted in Thai wisdom.
TAT showcases Thai wellness at First International Tai Chi Development Conference in Bangkok
TAT showcased Thai wellness at the First International Tai Chi Development Conference in Bangkok, highlighting Sino-Thai cultural exchange through Tai Chi, Thai massage, martial arts, and travel. The event supported people-to-people ties, promoted health and culture-led tourism, and aligned with TAT’s China-market campaign, Amazing Thailand, The Journey Your Heart Leads.
TAT marks Global Wellness Day 2026 with Thai wellness experiences nationwide
TAT marked Global Wellness Day 2026 under the #JoyMagenta theme, highlighting Thailand’s wellness tourism strengths through Thai traditions, local wisdom, mindful movement, and hospitality. Activities in Ko Samui and Bangkok joined nationwide wellness experiences, reinforcing Healing is the New Luxury and Thailand’s positioning as a leading wellness destination for travellers.
TAT and Agoda harness travel intelligence for quality tourism growth in Thailand
TAT and Agoda have strengthened cooperation in travel intelligence, digital technology, and platform economy tools to enhance Thailand’s destination marketing. The collaboration will support international demand, domestic travel, wellness tourism, emerging destinations, sustainable practices, and Trusted Thailand initiatives, while reinforcing Thailand’s competitiveness through responsible use of travel insights.
Thailand Immigration Management application introduced to streamline foreign traveller registration
TAT advises foreign travellers that pilot access is now available for the Thailand Immigration Management application, or THIM. The optional app supports TDAC-linked registration, passport scanning, group submissions, and future immigration services, while travellers should continue completing TDAC through official Immigration Bureau channels as required.
TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism
TTM+ 2026 opens in Pattaya from 10 to 12 June, connecting global buyers, Thai sellers, and media under “Healing is the New Luxury”. The event highlights wellness-led travel, responsible tourism, sustainability, regional routes, and Travel with Care, while supporting quality growth and nationwide tourism income distribution.
Thailand Tourism Update at TTM+ 2026 reinforces quality-led growth direction
TAT presented the Thailand Tourism Update at TTM+ 2026 in Pattaya, outlining a quality-led tourism direction under Value over Volume. The strategy connects wellness, gastronomy, world events, sustainability, and Travel with Care to strengthen Thailand’s appeal for high-value travellers while supporting communities, businesses, and responsible growth.
TAT elevates Amazing Thailand Grand Sale 2026 with Thai brand experiences
TAT and partners are presenting Amazing Thailand Grand Sale 2026 from June to August, inviting Thai and international tourists to explore Thai brands, local identity, and creative experiences nationwide. The campaign links shopping, dining, accommodation, and privileges while supporting Thai entrepreneurs and generating wider tourism spending across the visitor journey.
Amazing Thailand Fest 2026 brings The Wholesome Taste of Thai to Amsterdam
TAT is presenting Amazing Thailand Fest 2026 in Amsterdam from 3 to 16 June at de Bijenkorf, highlighting Thai gastronomy, wellness, culture, and travel. The showcase features royal-inspired cuisine, cooking demonstrations, cultural performances, and partner activities to inspire Dutch and European travellers to discover Thailand.