Amazing Thailand Fest 2026 brings The Wholesome Taste of Thai to Kuala Lumpur
Amazing Thailand Fest 2026 brought The Wholesome Taste of Thai to Kuala Lumpur from 26 to 28 June, showcasing Thai gastronomy, culture, wellness, and travel experiences. The event highlighted cooking demonstrations, Thai lifestyle activities, Malaysian travel demand, strong connectivity, Muslim-friendly readiness, and self-drive routes to southern Thailand.
Amazing Thailand Roadshow to South Africa 2026 deepens tourism trade ties
TAT’s Amazing Thailand Roadshow to South Africa 2026 connected 20 Thai tourism sellers with travel partners in Johannesburg, Durban, and Cape Town. Supported by Emirates, the programme strengthened trade networks, updated product knowledge, and promoted Thailand’s beaches, culture, cuisine, wellness, nature, and premium experiences to South Africa’s recovering long-haul market.
TAT highlights Thailand’s “Pay Like a Local” Cross-Border QR Payment readiness
TAT is promoting Thailand’s “Pay Like a Local” Cross-Border QR Payment initiative to make travel spending easier for visitors from East Asia and neighbouring markets. Supported by the Bank of Thailand, partner banks, and payment platforms, the campaign helps merchants prepare for QR payment adoption at tourism venues nationwide conveniently.
July 2026 Event and Calendar
Thailand’s July 2026 event calendar features vibrant festivals and community celebrations nationwide, from the Ubon Ratchathani Candle Festival and Mor Lam performances to Samui Story Fun Fest, Phaya Sri Satta Nakarat Worship Festival, Hroi Raeng FEST, craft fairs, racing, music, and cultural traditions showcasing Thai heritage, creativity, and local spirit.
TAT marks countdown to 2026 IMF-World Bank Group Annual Meetings in Bangkok
TAT marks Thailand’s countdown to hosting the 2026 IMF-World Bank Group Annual Meetings in Bangkok from 12–18 October at QSNCC. Returning after 35 years, the event will welcome global leaders and delegates, reinforcing Thailand’s position as a trusted destination for international meetings, quality travel, cultural exchange, and visitor readiness worldwide.
Tourism Authority of Thailand and AirAsia MOVE partner to boost travel to and across Thailand
TAT and AirAsia MOVE have signed a three-year MOU to strengthen digital travel promotion for Thailand. The partnership combines traveller insights, co-branded campaigns, and platform reach to stimulate inbound and domestic travel, promote Five Must-Do experiences, support emerging destinations, and create wider value for local tourism businesses nationwide.
TAT shapes Thailand Surf Therapy as science-based coastal wellness model
TAT hosted the Thailand Surf Therapy Real Experience and Trust Building Journey in Phang-nga with university, wellness, surf, and international partners. The pilot links surf lifestyle, ocean activity, emotional healing, and science-based wellness to create structured coastal programmes for executives, operators, media, and travellers ahead of Thailand Health Excellence 2026.
Amazing Thailand x Jim Thompson collection promotes Thai silk through crafted luxury travel
TAT and Jim Thompson have launched the “Amazing Thailand x Jim Thompson” collection, celebrating Thai silk, craftsmanship, and cultural storytelling. Marking Jim Thompson’s 75th anniversary, the collaboration supports TAT’s Soul of Siam: Crafted Luxury initiative, linking heritage, design, fashion-led travel, and curated Bangkok experiences for high-value global travellers.
TAT promotes regional tourism cooperation and connectivity through TTM+ 2026
TAT promoted regional tourism cooperation and connectivity through TTM+ 2026 in Pattaya, welcoming delegates from Lao PDR, Myanmar, and Bhutan. Partner-country booths and a Pattaya familiarisation programme highlighted culture, marine tourism, wellness, and regional linkages, supporting Thailand’s quality-led tourism direction and future cooperation across neighbouring destinations.
TAT strengthens Thailand’s position in Middle East and Africa markets at MTM 2026
TAT held MTM 2026 in Bangkok, connecting Middle East and Africa travel companies with Thai suppliers through briefings, B2B appointments, and networking. Linked to TTM+ 2026, the programme promoted premium hospitality, family travel, wellness, luxury, shopping, beach holidays, and emerging destinations to strengthen distribution and year-round quality-led tourism demand regionally.