TAT invites travellers to discover Blooming and Bright Amazing Thailand

Bangkok, 7 July 2026 – The Tourism Authority of Thailand (TAT) is inviting travellers to experience “Blooming and Bright Amazing Thailand” during Thailand’s rainy season,
TAT x DMCs: Communities ConNext brings Thai local identity to long-haul trade

TAT’s Communities ConNext workshop brought together long-haul market teams and destination management companies to develop international-ready routes featuring 55 Thai community destinations. The collaboration focuses on market readiness, service standards, sustainability, and trade support, helping local communities reach overseas travellers while supporting wider income distribution and Thailand’s sustainable tourism growth.
Thailand entry reminder on proof of funds for foreign visitors

TAT reminds foreign visitors travelling to Thailand to keep evidence of sufficient funds ready for possible immigration screening. The long-standing requirement varies by entry category and may be met with Thai Baht, equivalent foreign currency, or supporting payment documents. Travellers should check current official guidance before departure and entry screening.
TAT welcomes Ko Samui’s top island ranking at Travel + Leisure Luxury Awards Asia Pacific 2026

TAT welcomes Ko Samui’s first-place ranking in Travel + Leisure Luxury Awards Asia Pacific 2026, with Phuket, Ko Chang, Bangkok, and Chiang Mai also recognised. The results highlight Thailand’s strength in island and city travel, spanning luxury resorts, culture, wellness, gastronomy, nature, and community-connected experiences across the kingdom.
TAT and Vietnam Airlines see MOU take shape with Ho Chi Minh City–Phuket flight

TAT welcomed Vietnam Airlines’ inaugural Ho Chi Minh City–Phuket flight, marking the first route outcome under the partners’ MOU. Operating four times weekly, the service strengthens air connectivity, supports Vietnamese visitor demand, and reinforces tourism cooperation as Thailand and Viet Nam celebrate 50 years of diplomatic relations.
Thailand ranks among Asia Pacific travellers’ top five destinations in Visa study

TAT welcomes Visa’s 2026 Global Travel Intentions study, which ranks Thailand among Asia Pacific travellers’ top five visited destinations. The findings highlight demand for trusted regional trips, local food and culture, flexible planning, AI-assisted discovery, and seamless digital payments, supporting Thailand’s quality-led tourism direction under The New Thailand vision.
TAT’s CF-Hotels wins Green Leadership award at AREA 2026

TAT’s CF-Hotels platform has won the Green Leadership award at AREA 2026, highlighting Thailand’s progress in low-carbon tourism. The platform helps hotels measure and reduce emissions, access green finance, and align with international sustainability standards, with more than 900 registered hotel accounts and measurable carbon reductions nationwide.
Thailand’s Gastronomic Turn Toward Wellness

Thailand’s dining story is being reframed through wellness, sustainability, and regional identity. From herbal broths and food-as-medicine traditions to zero-waste kitchens and globally inspired local cooking, the country’s gastronomy reflects the “Healing is the New Luxury” concept, inviting travellers to experience Thai food as culture, care, and lasting wellbeing.
Amazing Thailand Takes Off with flydubai Roadshow 2026 marks new Dubai-Bangkok flight

TAT marked the launch of flydubai’s new Dubai–Bangkok service with a welcome ceremony at Don Mueang, ahead of the UAE roadshow in Dubai and Abu Dhabi. The route strengthens Middle East connectivity, supports quality travel demand, and creates new opportunities for Thai sellers targeting high-value UAE travellers.
TAT welcomes EVA Air’s new Washington DC service as North America access to Thailand expands

TAT welcomes EVA Air’s new Washington DC–Taipei service, expanding one-stop access from North America to Bangkok, Chiang Mai, Phuket, and destinations across Thailand. Operating four times weekly from 26 June 2026, the route supports long-haul market growth, quality travel, wellness, culture, gastronomy, and meaningful Thai experiences.