Monday, August 24, 2026
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Latest press releases from the Tourism Authority of Thailand.

The Tourism Authority of Thailand and Oxford United Football Club hosted the Amazing Thailand Amazing Thai Charms event at Kassam Stadium, showcasing Thai culture through mango sticky rice, Thai tea and branded campaign visibility. The collaboration highlighted Thailand’s identity, strengthened UK market outreach and aimed to inspire high-value travel to Thailand.

Tourism Authority of Thailand and Oxford United Football Club Showcase Thai Culture in the United Kingdom

The Tourism Authority of Thailand and Oxford United Football Club hosted the Amazing Thailand Amazing Thai Charms event at Kassam Stadium, showcasing Thai culture through...
Two senior officials wearing red ceremonial scarves stand on stage before a bright red backdrop displaying Thai and Chinese text for the 2026 Chinese New Year greetings ceremony held on 14 February 2026 in Bangkok.

Chinese New Year 2026 greetings in Bangkok celebrate 51 years of Thai-China relations

Thai and Chinese leaders jointly extended Chinese New Year 2026 greetings in Bangkok, marking 51 years of diplomatic relations. The Amazing Thailand Chinese New Year...
Thailand Tourism and MICE Next 2026 opening ceremony with TAT, ATTA, and tourism leaders at IMPACT Muang Thong Thani, Bangkok.

Thailand Tourism and MICE Next 2026 reinforces global B2B engagement for Thai tourism

Thailand Tourism and MICE Next 2026, initiated by ATTA and supported by TAT, convened public, private, and academic sectors to strengthen global B2B engagement. Held...
Thailand receives Best Tourist Country award on stage at the Grand Travel Award 2026 ceremony in Oslo, Norway.

Thailand named best tourist country as TAT awarded best tourist office in Norway

Thailand has been named Best Tourist Country for the second consecutive year, while the Tourism Authority of Thailand (TAT) received Best Tourist Office at the...
Mean Phiravich delivers remarks during Thailand Co-Creator initiative briefing at TAT

TAT appoints Thai star Mean Phiravich to front Thailand Co-Creator initiative

The Tourism Authority of Thailand has appointed Thai star Mean Phiravich Attachitsataporn to lead the Thailand Co-Creator initiative under Trusted Thailand, activating international creators across...
TAT Governor Ms. Thapanee Kiatphaibool and partners pose in front of the Amazing Hatyai Happy Bus during the launch of the free urban transport service in Hat Yai.

TAT rolls out free Happy Bus under Smile@Hatyai to support city recovery

The Tourism Authority of Thailand has launched the Amazing Hatyai Happy Bus under the Smile@Hatyai recovery framework, providing free urban transport to support post-flood recovery....
Air France crew and TAT representatives posing together with garlands during the Paris–Phuket inaugural flight welcome at Phuket International Airport.

TAT welcomes Air France’s new Paris–Phuket service

TAT has welcomed Air France’s inaugural Paris–Phuket direct service, marking a major expansion of long-haul access and reinforcing Thailand’s strategy to grow high-value French arrivals....
TAT and Arkia Israeli Airlines representatives pose at Suvarnabhumi Airport holding a “Welcome to Suvarnabhumi Airport” banner to celebrate the inaugural Tel Aviv–Bangkok flight.

TAT welcomes inaugural Arkia Israeli Airlines flight on the Tel Aviv–Bangkok route

The Tourism Authority of Thailand has welcomed the inaugural Arkia Israeli Airlines flight on the new Tel Aviv–Bangkok route, boosting long-haul connectivity and supporting TAT’s...
A large Taiwanese accessible tourism group poses with TAT representatives at Suvarnabhumi Airport, holding a welcome banner and “Amazing Thailand” signs.

TAT welcomes Taiwan’s accessible tourism group at Suvarnabhumi Airport

The Tourism Authority of Thailand welcomed a 29-member accessible tourism group from Taiwan for a five-day Bangkok–Ayutthaya programme, highlighting Thailand’s leadership in inclusive travel. The...
Vijit Chao Phraya 2025 unveils “Light of Siam – Mother of the Land” extravaganza

Vijit Chao Phraya 2025 unveils “Light of Siam – Mother of the Land” extravaganza

The Tourism Authority of Thailand has unveiled Vijit Chao Phraya 2025 – Light of Siam, Mother of the Land, a 45-night celebration transforming Bangkok’s riverfront...