Tuesday, September 8, 2026
Latest Updates

Alcohol sales and consumption rules updated in Thailand – what tourists need to know

TAT and Vietnam Airlines deepen tourism cooperation as Thailand and Viet Nam mark 50 years of diplomatic relations

Chiang Mai Prototype positioned as TAT’s northern model for sustainable tourism

Amazing Thailand Roadshow to UK 2026 drives trade push across three UK cities

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya opens historic La Mode en Majesté exhibition in Paris

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Amazing Thailand Ambassador Lalisa “Lisa” Manobal

Lalisa “Lisa” Manobal named Amazing Thailand Ambassador

The Tourism Authority of Thailand (TAT) has appointed Lalisa “Lisa” Manobal as the Amazing Thailand Ambassador to represent the kingdom’s tourism worldwide. The collaboration celebrates...
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1. Ms. Thapanee Kiatphaibool, TAT Governor, receiving the Global Leadership Award 2025 for Industry Excellence in Tourism Innovation and Transformation

TAT receives Global Leadership Award 2025 for Industry Excellence in Tourism Innovation and Transformation

The Tourism Authority of Thailand (TAT) has been honoured with the Global Leadership Award 2025 for Industry Excellence in Tourism Innovation and Transformation at the...
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Executives from Thailand and Etihad Airways pose for a group photo at Krabi International Airport during the launch of the Abu Dhabi–Krabi direct flight.

Thailand welcomes Etihad Airways’ inaugural Abu Dhabi–Krabi direct flight

The Tourism Authority of Thailand (TAT) hosted a welcome reception for the Etihad Airways inaugural Abu Dhabi–Krabi direct flight, marking a milestone in enhancing connectivity...
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TAT launches new TVC “Unforgettable Experience: Healing is the New Luxury” highlighting Thailand’s restorative travel and wellness experiences

TAT launches new TVC – Unforgettable Experience: Healing is the New Luxury

The Tourism Authority of Thailand (TAT) has launched its new global TVC campaign, Unforgettable Experience: Healing is the New Luxury, positioning Thailand as a sanctuary...
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Group photo of TAT executives, government officials, and Indian community representatives at the Amazing Thailand Grand Diwali Festival 2025 launch ceremony in Bangkok.

Amazing Thailand Grand Diwali Festival 2025 to light up Bangkok 16–31 October

The Tourism Authority of Thailand (TAT) announces the Amazing Thailand Grand Diwali Festival 2025, a vibrant Thai–Indian celebration from 16–31 October at Phahurat and Khlong...
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Panel discussion at WSAT 2025 in Turin, Italy, featuring global tourism leaders on stage with sign language interpreters and accessibility subtitles.

Thailand champions tourism for all at the World Summit on Accessible Tourism 2025

Thailand reaffirmed its leadership in inclusive tourism at the World Summit on Accessible Tourism 2025 in Turin, Italy. Represented by Mr. Nithi “Nutty” Subhongsang, the...
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Colourful fishing boats line the canal at Laem Phak Bia community, reflecting Phetchaburi’s rich coastal lifestyle and sustainable tourism efforts.

TAT hosts “Travel Thailand with Diplomats: 5 Must Do Happiness on Every Route”

The Tourism Authority of Thailand (TAT) hosted the “Travel Thailand with Diplomats: 5 Must Do Happiness on Every Route” initiative, showcasing Thai charm and soft...
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Certificate presentation ceremony marking TAT’s ISO 22301:2019 Business Continuity Management System renewal from BSI, attended by executives and officials.

TAT receives ISO 22301:2019 certification renewal for business continuity management system

The Tourism Authority of Thailand (TAT) has renewed its ISO 22301:2019 certification from the British Standards Institution, reaffirming its resilience and operational excellence. Covering four...
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Key Thai and Chinese officials at the Amazing Thailand Mid-Autumn Night 2025, celebrating 50 years of Thailand–China friendship at One Bangkok.

Amazing Thailand Mid-Autumn Night 2025 Marks 50 Years of Thailand–China Friendship 

The Tourism Authority of Thailand (TAT) hosted the “Amazing Thailand Mid-Autumn Night 2025” reception in Bangkok to celebrate 50 years of Thailand–China friendship. The event...
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Mr. Atthakorn Sirilatthayakorn greeted by TAT Governor Ms. Thapanee Kiatphaibool and executives at TAT headquarters

New Minister of Tourism and Sports drives policy to boost revenue and revitalise Thailand’s economy

Thailand’s newly appointed Minister of Tourism and Sports, Mr. Atthakorn Sirilatthayakorn, has launched the “Big Impact Act Fast” policy to accelerate recovery, generate income, and...
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