Tuesday, August 18, 2026
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Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Pay Like a Local Cross-Border QR Payment campaign with Bangkok landmarks and QR scan for Thailand tourism.

TAT highlights Thailand’s “Pay Like a Local” Cross-Border QR Payment readiness

TAT is promoting Thailand’s “Pay Like a Local” Cross-Border QR Payment initiative to make travel spending easier for visitors from East Asia and neighbouring markets....
1. TAT and AirAsia MOVE executives pose on stage at the TAT x MOVE: Seamless Journey, Amazing Thailand press conference.

Tourism Authority of Thailand and AirAsia MOVE partner to boost travel to and across Thailand

TAT and AirAsia MOVE have signed a three-year MOU to strengthen digital travel promotion for Thailand. The partnership combines traveller insights, co-branded campaigns, and platform...
TAT officials and partners mark Thailand Surf Therapy 2026 on a beach in Phang-nga.

TAT shapes Thailand Surf Therapy as science-based coastal wellness model

TAT hosted the Thailand Surf Therapy Real Experience and Trust Building Journey in Phang-nga with university, wellness, surf, and international partners. The pilot links surf...
TAT and Jim Thompson representatives launch the Amazing Thailand x Jim Thompson Thai silk collection in Bangkok

Amazing Thailand x Jim Thompson collection promotes Thai silk through crafted luxury travel

TAT and Jim Thompson have launched the “Amazing Thailand x Jim Thompson” collection, celebrating Thai silk, craftsmanship, and cultural storytelling. Marking Jim Thompson’s 75th anniversary,...
1. TTM+ 2026 delegates from GMS markets and Bhutan join TAT in Pattaya to promote regional tourism cooperation.

TAT promotes regional tourism cooperation and connectivity through TTM+ 2026

TAT promoted regional tourism cooperation and connectivity through TTM+ 2026 in Pattaya, welcoming delegates from Lao PDR, Myanmar, and Bhutan. Partner-country booths and a Pattaya...
1. TAT hosts MTM 2026 group photo with Middle East and Africa buyers and Thai tourism suppliers in Bangkok.

TAT strengthens Thailand’s position in Middle East and Africa markets at MTM 2026

TAT held MTM 2026 in Bangkok, connecting Middle East and Africa travel companies with Thai suppliers through briefings, B2B appointments, and networking. Linked to TTM+...
TAT and partners present TTM+ 2026 Zero Waste to Landfills outcomes with food donations and sustainability signage.

TTM+ 2026 delivers strong business and measurable sustainability outcomes

TAT has announced the success of TTM+ 2026 in Pattaya, highlighting more than 15,000 business appointments, projected tourism revenue of 5.08 billion Baht, and measurable...
Participants celebrate Global Wellness Day 2026 with Muay Thai-inspired wellness activities in a tropical Thailand setting.

TAT marks Global Wellness Day 2026 with Thai wellness experiences nationwide

TAT marked Global Wellness Day 2026 under the #JoyMagenta theme, highlighting Thailand’s wellness tourism strengths through Thai traditions, local wisdom, mindful movement, and hospitality. Activities...
1. TAT and Agoda executives shake hands at the MOU launch ceremony to advance travel intelligence cooperation in Thailand.

TAT and Agoda harness travel intelligence for quality tourism growth in Thailand

TAT and Agoda have strengthened cooperation in travel intelligence, digital technology, and platform economy tools to enhance Thailand’s destination marketing. The collaboration will support international...
TTM+ 2026 opening group photo in Pattaya under the “Healing is the New Luxury” theme.

TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism

TTM+ 2026 opens in Pattaya from 10 to 12 June, connecting global buyers, Thai sellers, and media under “Healing is the New Luxury”. The event...