Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Value over Volume strategy at ITB Berlin 2026

TAT reinforces Value over Volume strategy at Amazing Thailand Networking Event in Berlin

At ITB Berlin 2026, TAT reinforced its Value over Volume strategy during the Amazing Thailand Networking Event, outlining healing-led luxury, sustainable tourism and future travel...
The New Thailand vision at ITB Berlin 2026

Thailand presents ‘The New Thailand’ vision at ITB Berlin 2026

Thailand unveils ‘The New Thailand’ vision at ITB Berlin 2026, presenting healing-led luxury, sustainable tourism routes and emerging hidden gems tailored for the European market....
TAT and Mastercard executives pose at official launch of enhanced Amazing Thailand app in Bangkok

Enhanced Amazing Thailand app set to enter public rollout on 15 March powered by TAT and Mastercard

The Tourism Authority of Thailand (TAT) will launch the enhanced Amazing Thailand app nationwide on 15 March 2026. Developed with Mastercard, the upgraded platform integrates...
TAT activates Tourism Crisis Monitoring Centre to monitor Middle East tensions and provide timely assistance and coordinated support for affected travellers, with TAT Call Centre 1672 and Tourist Police 1155 for official updates.

TAT activates Tourism Crisis Monitoring Centre in response to Middle East tensions

The Tourism Authority of Thailand has activated the Tourism Crisis Monitoring Centre to respond to escalating tensions in the Middle East. The centre coordinates intelligence,...
TAT executives and Tomorrowland representatives announce Tomorrowland Thailand 2026 at official launch event in Bangkok.

TAT announces Tomorrowland Thailand full-scale Asian debut in December 2026

The Tourism Authority of Thailand confirms Tomorrowland Thailand’s first full-scale Asian edition on 11–13 December 2026 at Wisdom Valley Pattaya. Featuring six iconic stages under...
TAT executives inaugurate Thailand Pavilion at SATTE 2026 in New Delhi, promoting Healing is the New Luxury campaign.

Thailand strengthens India tourism ties at SATTE 2026 in New Delhi

Thailand strengthens India tourism ties at SATTE 2026 in New Delhi, unveiling its Healing is the New Luxury campaign and New Thailand vision. With 50...
Love on Screen Film Festival SS2 award presentation at Krabi Maritime Resort supporting Amazing Location Thailand initiative.

Love on Screen Film Festival in Krabi strengthens TAT’s Amazing Location Thailand initiative

The Love on Screen Film Festival SS 2 in Krabi strengthened TAT’s Amazing Location Thailand initiative through open-air screenings, short film competitions, master classes and...
Model wearing SARRAN The Ambassador Collection earrings inspired by Ayutthaya heritage at New York Fashion Week Fall/Winter 2026.

TAT partners SARRAN’s ‘The Ambassador’ collection at New York Fashion Week Fall/Winter 2026 showcase

TAT New York partners with Thai jewellery designer SARRAN to debut ‘The Ambassador’ at New York Fashion Week Fall/Winter 2026. Inspired by the Ayutthaya era...
Two senior officials wearing red ceremonial scarves stand on stage before a bright red backdrop displaying Thai and Chinese text for the 2026 Chinese New Year greetings ceremony held on 14 February 2026 in Bangkok.

Chinese New Year 2026 greetings in Bangkok celebrate 51 years of Thai-China relations

Thai and Chinese leaders jointly extended Chinese New Year 2026 greetings in Bangkok, marking 51 years of diplomatic relations. The Amazing Thailand Chinese New Year...
TAT welcomes Jimmy Pelletier World Tour cycling stage in Thailand

TAT welcomes Jimmy Pelletier World Tour cycling stage in Thailand, spotlighting inclusion and traveller safety

The Tourism Authority of Thailand welcomes Canadian Paralympian Jimmy Pelletier as he begins Stage 5 of his global cycling tour in Thailand. Hosted by AFS...