Tuesday, September 8, 2026
Latest Updates

TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism

Thailand Tourism Update at TTM+ 2026 reinforces quality-led growth direction

TAT elevates Amazing Thailand Grand Sale 2026 with Thai brand experiences

Amazing Thailand Fest 2026 brings The Wholesome Taste of Thai to Amsterdam

TAT aligns Fly and Drive push on regional air connectivity with transport partners

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

Mist-covered limestone peaks at sunrise in Phu Lang Ka National Park, Phayao, with forested hills emerging above the clouds and the “Amazing Thailand x LISA” campaign branding overlaid on the landscape.

Lalisa “LISA” Manobal to star in new Amazing Thailand campaign launching January 2026

The Tourism Authority of Thailand (TAT) is set to launch a new Amazing Thailand campaign in January 2026 featuring global star Lalisa “LISA” Manobal as...
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Chong Nonsi Skywalk framed by modern skyscrapers in Bangkok’s central business district during early evening.

LOT Polish Airlines launches Warsaw–Bangkok flights

LOT Polish Airlines will launch its first direct Warsaw–Bangkok flights from October 2026, marking the first scheduled non-stop service between Poland and Thailand. Welcomed by...
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Coastal scenes from southern Thailand, featuring tranquil beaches, calm seas and a traveller enjoying a reflective moment by the shoreline, conveying a sense of relaxation and personal escape.

TAT unveils “Healing Journey Thailand” global campaign ahead of January 2026 launch

The Tourism Authority of Thailand will launch Healing Journey Thailand in January 2026, a new global campaign under Experience Thailand: Celebrity & Lifestyle Stories. Developed...
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Opening ceremony at the Thailand Pavilion during CITM 2025 in Haikou, with Thai cultural performers and officials marking Thailand’s role as Guest Country of Honour.

Thailand named Guest Country of Honour at CITM 2025

Thailand has been named Guest Country of Honour at China International Travel Mart 2025 in Haikou, marking 50 years of Thailand–China diplomatic relations. Led by...
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Fireworks illuminate the Bangkok skyline along the Chao Phraya River at night, celebrating the city’s recognition as the world’s most visited destination for international arrivals in 2025.

Bangkok tops Euromonitor global city rankings for international arrivals in 2025

Euromonitor International’s Top 100 City Destinations Index 2025 has ranked Bangkok as the world’s most visited city, welcoming 30.3 million international arrivals. The result highlights...
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Senior representatives from the Tourism Authority of Thailand, Haikou Municipal Bureau of Tourism, Culture, Radio, Television and Sports, and Tongcheng Group stand on stage following the Letter of Intent signing ceremony in Haikou, Hainan Province.

TAT advances two-way tourism with Haikou partnerships

The Tourism Authority of Thailand has signed strategic Letters of Intent in Haikou with local tourism authorities and Tongcheng Group to strengthen Thailand–China cooperation. Signed...
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TAT officials and airline partners welcome the one millionth UK visitor to Thailand at Suvarnabhumi Airport, marking a historic long-haul tourism milestone.

Thailand welcomes one millionth UK visitor as long-haul arrivals hit historic high

Thailand has welcomed its one millionth visitor from the United Kingdom, marking a full recovery of the UK market since the pandemic. The milestone coincides...
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SCAT Airlines and Tourism Authority of Thailand officials mark the launch of the new Shymkent–Bangkok direct flight at a press conference in Bangkok.

SCAT Airlines’ new Shymkent–Bangkok service strengthens Central Asia–Thailand connectivity

The Tourism Authority of Thailand marked the launch of SCAT Airlines’ new Shymkent–Bangkok service, enhancing direct air connectivity between Thailand and Kazakhstan. Operating twice weekly,...
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Illuminated star floats parade past the Cathedral of St Michael the Archangel during the Sakon Nakhon Christmas Star Parade, with angel motifs and vibrant lights lighting up the night sky.

Sakon Nakhon Christmas Star Parade goes global stage

The Tourism Authority of Thailand is elevating the Sakon Nakhon Christmas Star Parade into a festival of global standing. Running from 20–24 December 2025 in...
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TAT and Don Mueang Airport representatives pose with a commemorative banner to mark the inaugural Citilink Jakarta–Bangkok flight at Don Mueang International Airport.

TAT welcomes Citilink Jakarta–Bangkok service

The Tourism Authority of Thailand has welcomed Citilink’s new Jakarta–Bangkok service, reinforcing air connectivity with Indonesia. The daily Don Mueang route launches during Thailand’s festive...
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