Tuesday, August 18, 2026
Latest Updates

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

TAT Governor Ms. Thapanee Kiatphaibool and partners pose in front of the Amazing Hatyai Happy Bus during the launch of the free urban transport service in Hat Yai.

TAT rolls out free Happy Bus under Smile@Hatyai to support city recovery

The Tourism Authority of Thailand has launched the Amazing Hatyai Happy Bus under the Smile@Hatyai recovery framework, providing free urban transport to support post-flood recovery....
Fireworks illuminate the Chao Phraya River during the closing night of Vijit Chao Phraya 2025, with illuminated cruise boats and Bangkok’s skyline reflecting vibrant colours along the river.

Vijit Chao Phraya 2025 concludes with strong tourism and economic impact

The Tourism Authority of Thailand has confirmed strong tourism and economic results from Bangkok’s Vijit Chao Phraya 2025 riverside light festival, which concluded on 23...
Mist-covered limestone peaks at sunrise in Phu Lang Ka National Park, Phayao, with forested hills emerging above the clouds and the “Amazing Thailand x LISA” campaign branding overlaid on the landscape.

Lalisa “LISA” Manobal to star in new Amazing Thailand campaign launching January 2026

The Tourism Authority of Thailand (TAT) is set to launch a new Amazing Thailand campaign in January 2026 featuring global star Lalisa “LISA” Manobal as...
Chong Nonsi Skywalk framed by modern skyscrapers in Bangkok’s central business district during early evening.

LOT Polish Airlines launches Warsaw–Bangkok flights

LOT Polish Airlines will launch its first direct Warsaw–Bangkok flights from October 2026, marking the first scheduled non-stop service between Poland and Thailand. Welcomed by...
Coastal scenes from southern Thailand, featuring tranquil beaches, calm seas and a traveller enjoying a reflective moment by the shoreline, conveying a sense of relaxation and personal escape.

TAT unveils “Healing Journey Thailand” global campaign ahead of January 2026 launch

The Tourism Authority of Thailand will launch Healing Journey Thailand in January 2026, a new global campaign under Experience Thailand: Celebrity & Lifestyle Stories. Developed...
Opening ceremony at the Thailand Pavilion during CITM 2025 in Haikou, with Thai cultural performers and officials marking Thailand’s role as Guest Country of Honour.

Thailand named Guest Country of Honour at CITM 2025

Thailand has been named Guest Country of Honour at China International Travel Mart 2025 in Haikou, marking 50 years of Thailand–China diplomatic relations. Led by...
Fireworks illuminate the Bangkok skyline along the Chao Phraya River at night, celebrating the city’s recognition as the world’s most visited destination for international arrivals in 2025.

Bangkok tops Euromonitor global city rankings for international arrivals in 2025

Euromonitor International’s Top 100 City Destinations Index 2025 has ranked Bangkok as the world’s most visited city, welcoming 30.3 million international arrivals. The result highlights...
Senior representatives from the Tourism Authority of Thailand, Haikou Municipal Bureau of Tourism, Culture, Radio, Television and Sports, and Tongcheng Group stand on stage following the Letter of Intent signing ceremony in Haikou, Hainan Province.

TAT advances two-way tourism with Haikou partnerships

The Tourism Authority of Thailand has signed strategic Letters of Intent in Haikou with local tourism authorities and Tongcheng Group to strengthen Thailand–China cooperation. Signed...
TAT officials and airline partners welcome the one millionth UK visitor to Thailand at Suvarnabhumi Airport, marking a historic long-haul tourism milestone.

Thailand welcomes one millionth UK visitor as long-haul arrivals hit historic high

Thailand has welcomed its one millionth visitor from the United Kingdom, marking a full recovery of the UK market since the pandemic. The milestone coincides...
SCAT Airlines and Tourism Authority of Thailand officials mark the launch of the new Shymkent–Bangkok direct flight at a press conference in Bangkok.

SCAT Airlines’ new Shymkent–Bangkok service strengthens Central Asia–Thailand connectivity

The Tourism Authority of Thailand marked the launch of SCAT Airlines’ new Shymkent–Bangkok service, enhancing direct air connectivity between Thailand and Kazakhstan. Operating twice weekly,...