Monday, September 28, 2026

Press Releases

Latest press releases and tourism updates from the Tourism Authority of Thailand.

TAT welcomes Jimmy Pelletier World Tour cycling stage in Thailand

TAT welcomes Jimmy Pelletier World Tour cycling stage in Thailand, spotlighting inclusion and traveller safety

The Tourism Authority of Thailand welcomes Canadian Paralympian Jimmy Pelletier as he begins Stage 5 of his global cycling tour in Thailand. Hosted by AFS...
TAT and Guangzhou TV production team filming ‘Travel Across Mountains and Seas’ at Tha Phae Gate, Chiang Mai, promoting northern Thailand to Chinese audiences.

TAT Guangzhou Office partners hit Chinese TV programme ‘Travel Across Mountains and Seas’ to boost northern Thai appeal

TAT Guangzhou Office partners with Guangzhou Radio and Television Station to film ‘Travel Across Mountains and Seas’ across Chiang Mai, Lamphun, and Lampang. The programme...
Senior Thai officials and partner agencies pose for a group photo at the Amazing Thailand Chinese New Year 2026 promotional event in Bangkok.

Prime Minister Anutin Charnvirakul leads multi-agency promotion of Amazing Thailand Chinese New Year 2026

The Royal Thai Government, led by Prime Minister Anutin Charnvirakul, has promoted Amazing Thailand Chinese New Year 2026 to mark 51 years of Thailand–China diplomatic...
Scuba divers celebrate a successful dive in Thailand as part of TAT and PADI wellness-led dive tourism initiative

TAT boosts dive tourism through PADI partnership under ‘Healing is the New Luxury’ campaign

The Tourism Authority of Thailand strengthens Thailand’s position as a world-class scuba diving destination through a strategic partnership with PADI, aligning wellness, marine conservation and...
Group photo at the Thailand pavilion during Outbound Travel Mart 2026 in Mumbai, showing Tourism Authority of Thailand executives and staff beneath the Amazing Thailand branding and the Healing is the New Luxury campaign backdrop.

TAT strengthens India market engagement at Outbound Travel Mart 2026 in Mumbai

The Tourism Authority of Thailand reinforces its India market strategy at Outbound Travel Mart 2026 in Mumbai, showcasing Thailand’s quality-led tourism vision through trade engagement,...
Opening ceremony of Amazing Thailand Chinese New Year 2026 with TAT executives and partners at the official launch in Bangkok

TAT announces Amazing Thailand Chinese New Year 2026 in Bangkok and Hat Yai marking 51 years of Thailand–China relations

The Tourism Authority of Thailand announces Amazing Thailand Chinese New Year 2026, marking the Golden Horse year and 51 years of Thailand–China diplomatic relations. Flagship...
Group photo of representatives from the Tourism Authority of Thailand and Agoda standing before Trusted Thailand and Amazing Thailand backdrops, holding campaign signage during the partnership meeting in Bangkok.

TAT and Agoda strengthen Trusted Thailand initiative through strategic partnership

The Tourism Authority of Thailand has strengthened the Trusted Thailand initiative through a strategic partnership with digital travel platform Agoda. The collaboration enhances traveller confidence...
Officials and Muay Thai practitioners pose on stage during the launch of Amazing MuayThai Festival 2026, with event branding and dates displayed in the background.

TAT stages Amazing MuayThai Festival 2026 to elevate sports tourism through Thai heritage

The Tourism Authority of Thailand will stage the Amazing MuayThai Festival 2026 in Hua Hin from 4–7 February, highlighting National Muay Thai Day through ceremonies...
Opening ceremony stage at Central Hatyai marking the launch of Expat Travel Fair 2026, attended by provincial leaders and international representatives.

TAT launches Expat Travel Fair 2026 at Hat Yai to drive Southern Thailand travel demand

The Tourism Authority of Thailand launches Expat Travel Fair 2026 @Hatyai to strengthen Southern Thailand’s appeal to expatriates and long-stay visitors. Held at Central Hatyai,...
Lalisa “LISA” Manobal portrait as Amazing Thailand Ambassador for the Feel All The Feelings TVC

TAT partners with Lalisa‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”

The Tourism Authority of Thailand unveils its latest TVC, Feel All The Feelings, featuring Amazing Thailand Ambassador Lalisa “LISA” Manobal. The campaign uses emotion-driven storytelling...